New Yahoo CEO Scott Thompson has many choices to make. Here are some ideas for how he can orient Yahoo to becoming a data-driven modern media company.

Digiday's copy editor, who is also a professor of English at a university, describes his experience trying to decipher just what in the world people in advertising technology are talking about.

With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone's Eric Franchi. It's time for more drastic measures.

Sharethrough's Chris Schreiber responds to Mike Shield's column from earlier this week about what social video is, isn't, and should be.

Organic's CEO Marita Scarfi cautions against oversimplifying the causes of the underrepresentation of women in the boardroom as either the fruits of rampant sexism or a lack of ambitious female candidates.

Fathom Analytics ranks the success of brands' Facebook pages using several criteria to measure engagement with consumers. See which brands made the top five.

Adblock Plus is now pivoting a bit to not block all banners, but to let through “acceptable” ones. Plus: The Google Santorum conundrum. This and more on today's Reading List.